Brand Guidelines

An analog soul in a digital body.

How Gather looks, sounds, and behaves: the marks, colours, type, and promises that keep it feeling like a quiet home rather than a service.

Introduction

Gather started because we were tired. Tired of apps that wanted everything from us: our data, our attention, our money. So we built something different: a digital home. A quiet space that's entirely yours.

A personal dashboard should feel like opening a leather journal, not logging into a service. It should reflect you, your tastes, your pace, your way of living. No one watching. No one optimizing.

Gather keeps your data local because we trust you with your own life. No accounts to manage, no cloud syncing to worry about, no surprise changes. This is a tool built with care. For you. About you. Entirely you.

Colour Palette

Organic earth tones that reduce cognitive load.
Sage Moss
#6B7D6D

Primary brand presence, sidebar in Light Mode.

Harvest Gold
#C9A84C

Primary accent, celebratory moments.

Soft Wheat
#EDD9A3

Secondary accent, logo mark.

Bone White
#FDFCF9

Core surface, Light Mode.

Charcoal
#1C2320

Typography and Dark Mode background.

Typography

Doing vs. reflecting.
Aa
DM Sans
600 · Logo, headers, nav

Tight tracking gives headings a high-end, editorial feel.

Aa
Inter
400 · UI, buttons, system

Maximum readability and neutrality. It never competes for attention.

Aa
Lora
400 · Journaling, check-ins

A writerly serif for reflective copy. It should feel personal, handwritten in spirit.

Rule of thumb: sans for doing, serif for reflecting. Navigation, labels and buttons stay in Inter; anything the user writes or reads slowly sits in Lora.

Our Promise

Local-first philosophy.
01

Local-first, always yours

The rejection of the cloud is not a technical limitation. It is a design pillar. Think of opening a notebook on your computer. Nothing syncs behind your back; any alignment between devices is a manual, intentional act by you. Your data moves only when you choose to move it.

02

No accounts, no cloud

Your thoughts, tasks, and interests belong to you. Not a server. Not a company. You. No logins, no profiles, no external services. Your data lives in a single JSON file on your machine, so it's technically difficult to track, share, or leak.

03

The “yours” promise

Gather is a digital object you own, not a service you rent. It works completely offline, forever. You decide how it looks, which features to use, and whether reminders exist at all. Every setting exists to make Gather a tool you actually want to open.

App Structure

The four pillars, mirrored in the mark.

Consuming

Books, shows, games and more, from backlog to curated enjoyment. Track the content that matters to you.

Checking-in

Daily journaling and mood tracking in a low-pressure, reflective zone. Write when you feel like it.

Working

Customizable task lists and Today's Top 3 without corporate bloat. Then flip on OOO mode and Gather turns from work to personal.

Personalizing

20+ palettes and layouts so the dashboard feels genuinely yours. Turn off what you don't need.

Core Users

Not looking for a work tool, looking for a sanctuary from one.

The Analog Digitalist

Loves the intentionality of paper planners but wants digital utility. They find the same tactile satisfaction of writing something down and crossing it off, with no algorithms, no notifications.

The Privacy-First Rebel

Tired of software-as-a-service, forced AI, and constant data extraction. They've opted out of the subscription economy and find peace of mind in local-first architecture.

The Intentional Documentarian

Views their life as a collection of moments worth saving. They document without performing for an algorithm, building a personal archive that belongs entirely to them.

The Aesthetic Minimalist

Cares deeply about the environment they inhabit. Warm tones create a digital study rather than a corporate interface: a space where every detail was chosen with intention.

Voice

Quiet, warm, never salesy.
We say
  • “A quiet corner that's entirely yours.”
  • “Free forever. No account. No cloud.”
  • “Write when you feel like it.”
  • “Your data lives in your hands.”
We never say
  • “Unlock your productivity potential.”
  • “AI-powered smart suggestions.”
  • “Don't break your streak!”
  • “Upgrade to Pro.”

Ready to use Gather?

Download the complete brand guidelines for the full system, or go explore the app itself.

21 pages · PDF · updated August 2026

“ An analog soul in a digital body. A quiet, digital home that is completely yours. ”

Gather

Built with intention. No cloud. No distractions. Just yours.